We need to talk about Ads
Time & Location
About the Event
The COVID-19 pandemic has changed the face of marketing and advertising over the last year. Marketers
are trying to adjust to a new world with changing consumer habits and new strategies that keep brands
relevant. As more people increase their social media usage during the pandemic, there is a greater
opportunity to engage with people and gain possible earned media value.
And as for brands, this is an opportunity to adopt a human approach that is based on understanding your
consumers’ concerns and needs in the current situation. But why only some advertising gets talked about
on social media and becomes famous?
The European Chamber of Commerce of the Philippines in partnership with Ipsos, is organizing a webinar
entitled “We (don’t) need to talk about Ads“. We aim to provide you with the available data behind the
famous advertisements as well as to help you to create an effective and successful advertising campaign. This webinar is supported by the Spanish Chamber of Commerce in the Philippines (La Cámara).
The webinar will discuss the following:
• Types of responses effective creative need to evoke to be talked about online
• The relationship between the volume of mentions for a diverse range of online video ads
• Four key traits that represent the types of ads that attract comments
• Best examples from recent campaigns